In December when we first came across this Wall Street Journal article on the increased demand for storytellers across corporate America, we were thrilled. As storytellers ourselves, the idea that business leaders are recognizing the value of authentic narratives is both exciting and validating — a signal that companies are heading in the right direction. And […]
You’re a good fit for Rootstock if you’re ready to think deeply about where you’re going next, and to explore new perspectives to get there. Our ideal client will also align with our principles and core values, prefer genuine connection over transactional networking, and enjoy sharing their thoughts with others. If you’re exclusively numbers-driven or […]
As a visionary with little interest in selling and absolutely no interest in feeling like an icky self-promoter, this advice should take a huge weight off your shoulders.
As a visionary with little interest in selling and absolutely no interest in feeling like an icky self-promoter, this advice should take a huge weight off your shoulders.
— by Gwendolyn Kuhlmann Because it is very rare that I meet someone like me, and believe me, I’ve been looking. Let me explain. When I entered the world of online business, I came from over a decade of studying and singing professionally in opera. It is an art form that uses every other art […]
— by Terra Elan McVoy You’re hungry for consistent content that keeps your ecosystem full and fresh. We get it. And we also get that, for the time being, automated content tools (which I fondly refer to as “C-3PO”) are right now the Ramen noodles of content creation: quick, easy, and there for pretty much […]
The term “thought leader” gets thrown around a lot these days. But what does it really mean? How does thought leadership actually benefit people and organizations? Aren’t these people just subject matter experts, anyway? What do thought leaders even DO? To get started, let’s look at some thought leader definitions from a founder and a […]
Measuring the ROI of thought leadership work can often feel more like art than science, but rest assured, there’s plenty of data out there to prove its worth. When done well, and…ahem…thoughtfully, your thought leadership will also help you grow your brand and scale your business. For lots of B2B founders and leaders, thought leadership […]
During our spring 2024 internal retreat, we finally completed Ryan’s journey through the first 22 movies of the Marvel Cinematic Universe, with viewings of Avengers: Infinity War and Avengers: Endgame. While thoroughly entertaining and filled with great storytelling, the films are also loaded with lessons that connect to our thought leadership work. (Including that, even […]
We teamed up with B2B podcast production firm, Ringmaster, for a webinar in which we discussed why building a thought leadership position is essential before starting a podcast (or any other content), and explored the through-line between thought leadership storytelling and reaching business goals, by way of a conversational podcast. Here’s the narrative of this […]