Rootstock Client Portfolio

More of what we’ve done for our clients.

LOCAL

As a burgeoning Change Marketing™ company led by Neil Bedwell, LOCAL utilized 2021 as an opportunity to expand awareness of both their company culture and Bedwell’s thought leadership. Continuous engagement with Rootstock resulted in four Forbes articles, extensive press around the opening of their headquarters — the Be Nice House — multiple major speaking gigs, three national awards, continued social media growth, and an advanced content ecosystem which ensures prospects are now coming into sales conversations already informed, warm, and leaning toward yes.

Read the Case Study

How can we take you new places?

As a growing company working in the innovative fields of change, transformation, and the future of work, we knew that thought leadership was an essential part of our PR and communications tool box. And that we needed a partner we could trust to articulate, leverage, and promote our best ideas. The Rootstock team’s strategic, thoughtful approach to thought leadership helped us tell our Change Marketing™ story to the right audiences over and over, building awareness and driving brand growth as we notched major accomplishments, including doubling in size over a 12 month period and growing fast enough to make the prestigious Inc. 5000 list.

Andrew Osterday

Partner & Chief Strategy Officer of LOCAL

MCTIGUE

Already a well-established and renowned architecture firm, MCTIGUE had a desire to grow and scale in a way that would allow founder Drew Pedrick to evolve from principal architect to Chief Vision Officer. Established in 2011, MCTIGUE had many business growth plans underway when we met, largely thanks to work with Mike Taylor of Pinnacle Business Guides for advice and accountability.

The one thing MCTIGUE was still missing (though not from lack of effort) was concise messaging that empowered internal team members, their clients, and their partners to spread the unique and compelling story of MCTIGUE’s distinct Conscious Architecture and Blue Architecture work. Though Pedrick had spent a lot of time defining the brand, he told us, “People don’t always understand what makes us unique.”

After the Radicle Report intensive with our team, Rootstock solved that problem. “I’ve been working with Drew for years,” Taylor said at the end of our intensive, “and I’ve learned more about this brand during this short time period than ever.”

Rootstock crafted Pedrick’s thought leadership position, provided a comprehensive MCTIGUE brand narrative and messaging guide, and is currently working closely with Pedrick to strategize and compose MCTIGUE’S thought leadership ecosystem, including website revisions and potentially a new book!

How can we help construct your thought leadership?

MCTIGUE has benefited enormously from the work Rootstock has been doing with us to bring forward our Thought Leadership position, Brand Narrative and much more! We love you guys and recommend you every chance we get!

Drew Pedrick

Founder & CEO of MCTIGUE

Magenta

Established in 2019 as an agency built to drive, capture, and message the impact of nonprofit organizations and small businesses, Magenta had achieved sustainability, but was struggling to grow and scale. Often hamstrung by scope creep, Founder Grace Nelson wanted to more clearly define the most rewarding (and valuable) work she and her team could provide clients.

Nelson knew messaging would ultimately be a part of her desired growth. But first she needed to get a firm handle on where she was headed next, and why.

At the start, Rootstock assisted Magenta by identifying the demand for their ideal services. Once we confirmed the need, we led Grace through a Radicle Report intensive to help her articulate her unique thought leadership position. From there, we were able to strategically define Magenta’s offerings and revise the growth plan.

Currently, we’re working with Magenta on a thought leadership content ecosystem (including messaging around new offerings) designed to grow Magenta and empower Grace’s team to improve the ways in which nonprofits effectively fundraise to make the change we all know the world so sorely needs.

How can we help your brand take off?

I’m truly feeling reinvigorated about my business and my work thanks to Rootstock’s guidance. I feel I’ve just uncovered the intersection between Magenta’s offerings and my unique purpose. Magical!

Grace Nelson

Founder & CEO of Magenta

My Mogul Media (M3)

My Mogul Media (M3) helps nonprofits build a strong foundation of digital presence and workflow systems to facilitate smoother operations for greater impact. From building websites to assisting with growth and fundraising strategies, M3’s services cater specifically to the mission-driven goals and unique constraints of nonprofit teams. While CEO/Founder Darrin Cook excelled in behind-the-scenes work, getting M3 to the next level of growth required a journey past his comfort zone, including stepping out onto the stage and leading in-person events.

Rootstock’s primary role was to help Darrin unearth the deepest truths driving both him as a leader and M3 as an organization, thereby providing the focus and confidence he needed to speak authentically to bigger audiences. Next, we assisted him in hosting successful events locally in Atlanta and further afield in Dallas. Through our general consulting, we’ve provided ongoing coaching to support him in maintaining a steady thought leadership ecosystem that continues to elevate M3.

Read the Case Study

How can we help you speak out?

Rootstock has really helped me understand where I am, understand my heritage, and understand where I want to go.

Darrin Cook

Founder & CEO, M3

3 Owl

After surviving and even thriving through the depths of the 2020 pandemic, 3 Owl leapt boldly forward in 2021 with big revenue gains; steady LinkedIn audience growth; a featured speaking appearance at the 2021 WP Engine Summit; the conceptualization, development, and production of founder David Feldman’s (now bestselling) book, Small By Design; and a new minority ownership investment.

In 2021, Rootstock collaborated with 3 Owl to produce five Forbes Agency Council articles and two in-depth Torque magazine articles, one bestselling business book, several thought leadership pieces from other team members, and consultation on their new website. Social media also increased by 296 followers and gained a 5.84% engagement rate.

Read the case study.

How can we help your brand soar?

“Rootstock’s guidance kept me calm, focused, and energized. And all of that amazing thinking has informed so much more, like high-value content for my agency, future speaking engagements, talk tracks, and new relationships.”

David Feldman

Founder &Director of 3 Owl

7Factor

In 2021, 7Factor rocketed forward with huge revenue gains, more than 2x employee growth, and ambitious thought leadership pieces that articulated founder Jeremy Duvall’s best thinking, while open-sourcing 7Factor’s unique generative culture of quality and grace.

Consistent and continual engagement with Rootstock along the way resulted in a revised brand messaging guide, eight awards, six Forbes articles, six case studies, and one white paper, among other blog and thought leadership content. LinkedIn following grew by 81.5%, and Duvall presented at three speaking engagements while also serving as a guest contributor to national podcasts and articles.

Read the Case Study

How can we help you expand exponentially?

“It’s 100 times more crucial that we have good thought leadership and material out there . . . to allow me to win more deals. We also now have double the engagement metrics on LinkedIn over our major competitor (despite their 148K more followers). That speaks to the quality of our messaging, and is something to be proud of.”

Jeremy Duvall

Founder & CEO of 7Factor