The term “thought leader” gets thrown around a lot these days. But what does it really mean? How does thought leadership actually benefit people and organizations? Aren’t these people just subject matter experts, anyway? What do thought leaders even DO? To get started, let’s look at some thought leader definitions from a founder and a […]
Measuring the ROI of thought leadership work can often feel more like art than science, but rest assured, there’s plenty of data out there to prove its worth. When done well, and…ahem…thoughtfully, your thought leadership will also help you grow your brand and scale your business. For lots of B2B founders and leaders, thought leadership […]
During our spring 2024 internal retreat, we finally completed Ryan’s journey through the first 22 movies of the Marvel Cinematic Universe, with viewings of Avengers: Infinity War and Avengers: Endgame. While thoroughly entertaining and filled with great storytelling, the films are also loaded with lessons that connect to our thought leadership work. (Including that, even […]
We teamed up with B2B podcast production firm, Ringmaster, for a webinar in which we discussed why building a thought leadership position is essential before starting a podcast (or any other content), and explored the through-line between thought leadership storytelling and reaching business goals, by way of a conversational podcast. Here’s the narrative of this […]
When you need to get ideas down for a first draft, AI Generated copy can be a useful tool, but the quality and tone you’ll get out of it often takes more time and energy to fix than you might have available. And worse, you’ll be using someone else’s (potentially flawed) thinking rather than your […]
Just like counter space is finite as you try to decide which appliance suits your kitchen and cooking needs, so too are marketing budgets and capacities as you explore the best ways to grow your brand. There are several things to consider in both instances, and our Connector Ryan Klee gives a deep dive into three different approaches to get you cooking with success.
Contrary to the negative connotations of traditional public relations, modern PR is a massive driver of business growth and change, helping to enhance, amplify, and clarify companies’ brand messaging through many different ways: media relations, corporate communications, crisis communications, executive communications, internal communications, investor relations communications, content creation, events, brand journalism, and more.
Rootstock collaborated with 7Factor to articulate their vision and values, then leveraged their unique culture as a growth strategy. With a thought leadership position that established the company as a premium partner to their clients, in three years 7Factor tripled in size and revenue while staying true to their values.
Thought leadership isn’t about how smart you are. Like a brand position, a thought leadership position strategically helps your brand grow.
In the highly competitive field of creative agencies, 3 Owl was a small company intent on winning more big brand opportunities. Rootstock collaborated with founder David Feldman to write and publish a bestselling book, leading to new client relationships, invitations to speak at major industry conferences, and a minority investment in the agency.