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Grow your brand through your thought leadership.

Rootstock consults with company founders, CEOs, and other ambitious leaders to grow their brands by tapping into the potential of their best thinking, honing their stories, and sharing them with expanded audiences.

Thought Leadership Consulting Grows Brands

Our work cultivates professional, personal, and brand growth for smart leaders who have bold visions and ambitions for themselves and their organizations

Strategy
& Story

What area of your industry are you best positioned to address with elevated standards for exceptional practice and craft? How can you boldly lead your field forward?

Through a collaborative discovery process, we identify the most promising opportunities for your expertise and vision to drive growth, then plan a strategy, craft your foundational brand story, and codify the messaging to most effectively promote your thinking.

This can include:

  • Regular consultation meetings to identify, deepen, and clarify your best thinking
  • Thought leadership position and strategy
  • Brand narrative and messaging guide
  • Strategic messaging and communications plan
  • Consultation and advisement on establishing or evolving your marketing team
  • Growing and empowering individual team members & thought leaders in your organization
Strategize Your Story
surreal book concept pages flying out of book

Conversations & Content

Visionary ideas don’t thrive in isolation. Thought leadership is refined in conversations.

We listen to you carefully and reflect back what we hear, asking the critical questions to sharpen and clarify your thinking. Then we collaborate with you — as ghostwriters, editors, consultants, and coaches — to craft the right content ecosystem to support your strategy: books, articles, talks and presentations, case studies, plus other key editorial and narrative content.

This can include:

  • Books or eBooks
  • White papers and case studies
  • Guest editorials
  • In-depth blog posts
  • Essays and articles
  • Keynote addresses, speeches and talk tracks
  • Social media content consulting
  • Website consulting
  • Insourcing advisement
  • Video development strategies
  • Brand video consultation
Develop Your Best Thinking
a man, as a giant, with a cloud head, and birds in flight all around

Connections & Clout

Thought leadership is a courtship of other minds: an authentic intellectual relationship with the clients, partners, media gatekeepers, and industry leaders who will help you grow.

We facilitate key connections to support your thought leadership strategy, cultivating meaningful conversations that open new opportunities for growth. By targeting high-profile speaking engagements, media coverage, national awards, and expert connections, we nurture your network while enhancing your clout.

This can include:

  • Media relations )press and pitches)
  • Guest blog opportunities
  • Subject matter expert connections and collaborations
  • Speaking engagements and panels
  • Podcast appearances (pitching and connecting)
  • Professional network cultivation (online and offline)
  • Influential award nominations
Cultivate Your Influence

What Our Clients & Partners Say:

“My best advice? Take theirs”

“I’ve benefited from working with Tom, Terra, and Ryan for many years. My best advice? Take theirs.
The Rootstock team offers the unique and powerful combination of on-point strategic consultation to help guide your next moves, alongside the editorial and media chops to ensure your message is received as intended.
Be good to your business and hire Rootstock.”
Mike Killeen
Vice President, Marketing/Partner at Lenz, Inc.

“Valuable results”

“Rootstock is the best thought leadership consulting firm I’ve ever worked with. In our four years of partnership, 7Factor has grown exponentially in terms of both revenue and employees, in part because of the remarkable maturation we gained as a brand under their strategic guidance. The Rootstock team asks good questions, listens, leads, adapts, advises, and challenges us to do our best work through deep thinking — all with valuable results.”
Jeremy Duvall
Founder & CEO of 7Factor Software

“Better positioned for sustained success.”

“Several years ago, I trusted a colleague’s recommendation that I invite the team behind Rootstock to join me for a pitch to a potential new client… even though I had never met them before the presentation. The smart perspective on brand growth, brand story, and strategic messaging that they brought to that meeting immediately earned the client’s trust and respect, and mine. Soon after, I asked them to help this then solo(ish) entrepreneur figure out his own brand’s voice, setting the stage for Classic City’s subsequent growth and success.
Now, when clients come to me for a new website when what they actually need first is a strategic plan for brand growth, I send them to Rootstock to plot their foundational brand narrative so they’re better positioned for sustained success. Classic City then builds a web presence and content marketing plan around the brilliant brand story Rootstock creates.”
Chris LaFay
CEO and Founder of Classic City Consulting

“I’m now a published, bestselling author.”

“Roostock’s guidance kept me calm, focused, and energized. And all of that amazing thinking has informed so much more, like high-value content for my agency, future speaking engagements, talk tracks, and new relationships.”
David Feldman
Founder & Director of 3 Owl

“A strategic, thoughtful approach to thought leadership”

“As a growing company working in the innovative fields of change, transformation, and the future of work, we knew that thought leadership was an essential part of our PR and communications tool box. And that we needed a partner we could trust to articulate, leverage, and promote our best ideas. The Rootstock team’s strategic, thoughtful approach to thought leadership helped us tell our Change Marketing™ story to the right audiences over and over, building awareness and driving brand growth as we notched major accomplishments, including doubling in size over a 12 month period and growing fast enough to make the prestigious Inc. 5000 list.”
Andrew Osterday
Partner & Chief Strategy Officer of LOCAL

“Phenomenal to work with. ”

“Rootstock has been the heart and soul of getting 7Factor to where we are today. They are phenomenal to work with.”
Sarah Dant
Director of Client Services of 7Factor Software

“Thank you … for a transformative day!”

“Thank you, Rootstock team, for a transformative day! I know yesterday only scratched the surface of the benefit I’ll recognize for your collective expertise and incredible passion for understanding the person, what they know, what they believe, and their potential to impact change! I will continue to spend time with this amazing work for a long time.”
Eric Brown
Co-Founder & CEO of Blood Sweat & Tears

“We absolutely could not have done without them.”

“The Rootstock team are experts at aligning vision to ideas. With their guidance, we established our voice, and how our content ecosystem weaves together strategically. What we’re doing now to execute on big ideas (not to mention what I’ve learned as they’ve helped me grow from intern to Marketing Director, collaborating to build a previously-nonexistent marketing department together) we absolutely could not have done without them.”
Alyssa Tichenor
Director of Marketing of 7Factor Software

“Effortlessly combine industry expertise with creative thinking.”

“Working with Rootstock has been nothing short of exceptional. As thought leadership consultants, they embody the perfect blend of professionalism, expansive knowledge, efficiency, and humor that sets them apart in their field. They bring a wealth of knowledge to the table, effortlessly combining industry expertise with creative thinking. Their ability to communicate complex ideas in a clear and engaging manner has been invaluable to our projects. If you’re looking to up your game, choose Rootstock.”
Aidan Bennett
CEO of Noiseless Marketing

How We Nurture Your Best Thinking to Help You Flourish

Our multi-tiered approach includes a custom combination of these three pillars, uniquely applied to your needs.

How can Rootstock help harvest the bounty of your best ideas?

How Far Can

Your Best Thinking

Take Your Brand?