Thought Leadership Consulting Grows Brands
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Our work cultivates professional, personal, and brand growth for smart leaders who have bold visions and ambitions for themselves and their organizations
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Strategy
& Story
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What area of your industry are you best positioned to address with elevated standards for exceptional practice and craft? How can you boldly lead your field forward?
Through a collaborative discovery process, we identify the most promising opportunities for your expertise and vision to drive growth, then plan a strategy, craft your foundational brand story, and codify the messaging to most effectively promote your thinking.
This can include:
- Regular consultation meetings to identify, deepen, and clarify your best thinking
- Thought leadership position and strategy
- Brand narrative and messaging guide
- Strategic messaging and communications plan
- Consultation and advisement on establishing or evolving your marketing team
- Growing and empowering individual team members & thought leaders in your organization
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Conversations & Content
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Visionary ideas don’t thrive in isolation. Thought leadership is refined in conversations.
We listen to you carefully and reflect back what we hear, asking the critical questions to sharpen and clarify your thinking. Then we collaborate with you — as ghostwriters, editors, consultants, and coaches — to craft the right content ecosystem to support your strategy: books, articles, talks and presentations, case studies, plus other key editorial and narrative content.
This can include:
- Books or eBooks
- White papers and case studies
- Guest editorials
- In-depth blog posts
- Essays and articles
- Keynote addresses, speeches and talk tracks
- Social media content consulting
- Website consulting
- Insourcing advisement
- Video development strategies
- Brand video consultation
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Connections & Clout
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Thought leadership is a courtship of other minds: an authentic intellectual relationship with the clients, partners, media gatekeepers, and industry leaders who will help you grow.
We facilitate key connections to support your thought leadership strategy, cultivating meaningful conversations that open new opportunities for growth. By targeting high-profile speaking engagements, media coverage, national awards, and expert connections, we nurture your network while enhancing your clout.
This can include:
- Media relations )press and pitches)
- Guest blog opportunities
- Subject matter expert connections and collaborations
- Speaking engagements and panels
- Podcast appearances (pitching and connecting)
- Professional network cultivation (online and offline)
- Influential award nominations
What Our Clients & Partners Say:
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“Rootstock you are super!”
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“Revising my strategic plan.”
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“Thank you … for a transformative day!”
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“My best advice? Take theirs”
The Rootstock team offers the unique and powerful combination of on-point strategic consultation to help guide your next moves, alongside the editorial and media chops to ensure your message is received as intended.
Be good to your business and hire Rootstock.”
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“Valuable results”
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“Effortlessly combine industry expertise with creative thinking.”
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“Better positioned for sustained success.”
Now, when clients come to me for a new website when what they actually need first is a strategic plan for brand growth, I send them to Rootstock to plot their foundational brand narrative so they’re better positioned for sustained success. Classic City then builds a web presence and content marketing plan around the brilliant brand story Rootstock creates.”
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“We absolutely could not have done without them.”
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“A strategic, thoughtful approach to thought leadership”
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“I’m now a published, bestselling author.”
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“Phenomenal to work with. ”
How We Nurture Your Best Thinking to Help You Flourish
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Our multi-tiered approach includes a custom combination of these three pillars, uniquely applied to your needs.
3Owl
McTigue
7Factor
Local
Magenta
How can Rootstock help harvest the bounty of your best ideas?
It’s not just about being known,
it is about being known for making a difference.
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