Six Reasons Why Your Truth Matters to Your Business
As a visionary with little interest in selling and absolutely no interest in feeling like an icky self-promoter, this advice should take a huge weight off your shoulders.
Why I’m Excited to Team with Rootstock
— by Gwendolyn Kuhlmann Because it is very rare that I meet someone like me, and believe me, I’ve been looking. Let me explain. When I entered the world of online business, I came from over a decade of studying and singing professionally in opera. It is an art form that uses every other art […]
Why AI Auto Copy Generators Might Dull the Pain of Content Creation, but Won’t Make You Shine
— by Terra Elan McVoy You’re hungry for consistent content that keeps your ecosystem full and fresh. We get it. And we also get that, for the time being, automated content tools (which I fondly refer to as “C-3PO”) are right now the Ramen noodles of content creation: quick, easy, and there for pretty much […]
From Subject Matter Expert to Thought Leader: How to Make the Leap
The term “thought leader” gets thrown around a lot these days. But what does it really mean? How does thought leadership actually benefit people and organizations? Aren’t these people just subject matter experts, anyway? What do thought leaders even DO? To get started, let’s look at some thought leader definitions from a founder and a […]
Thought Leadership Stats
Measuring the ROI of thought leadership work can often feel more like art than science, but rest assured, there’s plenty of data out there to prove its worth. When done well, and…ahem…thoughtfully, your thought leadership will also help you grow your brand and scale your business. For lots of B2B founders and leaders, thought leadership […]
RYAN MARVELS ON MCU + THOUGHT LEADERSHIP
During our spring 2024 internal retreat, we finally completed Ryan’s journey through the first 22 movies of the Marvel Cinematic Universe, with viewings of Avengers: Infinity War and Avengers: Endgame. While thoroughly entertaining and filled with great storytelling, the films are also loaded with lessons that connect to our thought leadership work. (Including that, even […]
Bonfire in a Box: How to Ignite & Grow Your Brand With Thought Leadership.
We teamed up with B2B podcast production firm, Ringmaster, for a webinar in which we discussed why building a thought leadership position is essential before starting a podcast (or any other content), and explored the through-line between thought leadership storytelling and reaching business goals, by way of a conversational podcast. Here’s the narrative of this […]
Kickstarting New Thinking: A Tip from Terra
When you need to get ideas down for a first draft, AI Generated copy can be a useful tool, but the quality and tone you’ll get out of it often takes more time and energy to fix than you might have available. And worse, you’ll be using someone else’s (potentially flawed) thinking rather than your […]
Thought Leadership: The Instant Pot of Strategic Business Storytelling and Brand Growth
Just like counter space is finite as you try to decide which appliance suits your kitchen and cooking needs, so too are marketing budgets and capacities as you explore the best ways to grow your brand. There are several things to consider in both instances, and our Connector Ryan Klee gives a deep dive into three different approaches to get you cooking with success.
Mutually Beneficial: How Modern PR is Driving Change
Contrary to the negative connotations of traditional public relations, modern PR is a massive driver of business growth and change, helping to enhance, amplify, and clarify companies’ brand messaging through many different ways: media relations, corporate communications, crisis communications, executive communications, internal communications, investor relations communications, content creation, events, brand journalism, and more.