An integrated, strategic plan to leverage your thought leadership position for brand growth. Everything in this strategy builds from and then supports your larger key messages, and the content ecosystem that will grow from it.
The first part of our strategy work involves discovery together around your marketing and business goals, organization’s strengths, weaknesses, opportunities, threats, and an audit of your current marketing successes and misses.
If you feel you have this covered, our team will analyze your materials, look for gaps, confirm any new updates, and incorporate that into a new strategy for growth.
Who It’s Ideal For:
Thought leaders who need a comprehensive, strategic plan for a content ecosystem that will propel brand growth forward.
“Valuable results”
“Rootstock is the best thought leadership consulting firm I’ve ever worked with. In our four years of partnership, 7Factor has grown exponentially in terms of both revenue and employees, in part because of the remarkable maturation we gained as a brand under their strategic guidance. The Rootstock team asks good questions, listens, leads, adapts, advises, and challenges us to do our best work through deep thinking — all with valuable results.”
“A strategic, thoughtful approach to thought leadership”
“As a growing company working in the innovative fields of change, transformation, and the future of work, we knew that thought leadership was an essential part of our PR and communications tool box. And that we needed a partner we could trust to articulate, leverage, and promote our best ideas. The Rootstock team’s strategic, thoughtful approach to thought leadership helped us tell our Change Marketing™ story to the right audiences over and over, building awareness and driving brand growth as we notched major accomplishments, including doubling in size over a 12 month period and growing fast enough to make the prestigious Inc. 5000 list.”
“Phenomenal to work with. ”
“Rootstock has been the heart and soul of getting 7Factor to where we are today. They are phenomenal to work with.”
“. . . invaluable . . . ”
“Having your guidance on how to frame and communicate my ideas has been invaluable.”
“Revising my strategic plan.”
“I’m truly feeling reinvigorated about my business and my work thanks to Rootstock’s guidance. I feel I’ve just uncovered the intersection between Magenta’s offerings and my unique purpose, and am actually revising my strategic plan at this moment! Magical!”
“We absolutely could not have done without them.”
“The Rootstock team are experts at aligning vision to ideas. With their guidance, we established our voice, and how our content ecosystem weaves together strategically. What we’re doing now to execute on big ideas (not to mention what I’ve learned as they’ve helped me grow from intern to Marketing Director, collaborating to build a previously-nonexistent marketing department together) we absolutely could not have done without them.”
