“Three years ago, when one of the Rootstock co-founders mentioned the idea of possibly writing a book in the future, I literally laughed out loud. It seemed so unattainable, the idea that I could write and publish a business book at this stage of my career.

With the support of Rootstock, I’m now a published, bestselling author. I am so proud of Small By Design and so much of this is thanks to their team. The numerous conversations we had forced me to think deeper, more clearly, and to really articulate my position on issues important to me and my thought leadership – crucial in helping me codify what I really wanted to say. The process was so smooth, fun, and insightful, and our regular meetings were reliably the highlights of my week. Rootstock’s guidance kept me calm, focused, and energized. And all of that amazing thinking has informed so much more, like high-value content for my agency, future speaking engagements, talk tracks, and new relationships. Thank you, Rootstock!”

“Even four years after working in a writers’ workshop under Terra Elan McVoy’s instruction, I hear her sage wisdom echoing in my mind as I craft new books . . . She listens. She is empathetic, talented, and cares about writers and their success”

“How do you improve in any sport? You need a coach. A coach points out the things you are doing right and corrects what you are doing wrong then trains you how to make the change. How do you improve as a writer? You need a coach. Terra has not only been a great coach, she’s been a cheerleader too. She has a knack for explaining what I need to do and . . . helps me understand how to mold my story into something powerful and believable. I am super thankful to have found her.”